Shah Rukh earns a smaller amount from movies than endorsements
If tax figures are to be believed, King Khan is a bigger king of the marketing world too.
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A major share of his advance tax money has gone into paying for his income from endorsing a swerve of products and other sources, which is a whopping amount of Rs.270 million. Sources in the advertising agency for which the superstar has worked divulged that his income from endorsements fetches him Rs.1.5 billion ($38 million) a year, the highest for any Indian advertising "model".
Amitabh Bachchan does more endorsement that King Khan, but his annual endorsements do not cross Rs.1.2 billion.
King Khan will continue to hold this position for more years as he has a strong threshold in the Bollywood compared to many others stars as there is no one yet who can opponent his magnetism.
In the current fiscal, his earnings from this source may go a little above Rs.1.5 billion as he has been made brand ambassador of more products - and more are waiting, the sources added. His movie does not fetch him more than 50-60 million per film.
A big large piece of his income from outside Bollywood in the current year also accrued from hosting STAR Plus' "Kaun Banega Crorepati" quiz series for which he received Rs.10 million per episode.
King Khan received a profit of Rs. 400 million on his home production Om Shanthi Om when he sold the right to Eros International for whopping Rs. 750 million whereas his original expenditure was only Rs. 350 million. Rs. 50 million was the fees which he gave himself for working as hero in that movie, which is not included in the profit of accounts.
King Khan does not augment his fees unlike his contenders. It is implicit that he is not avaricious on this part. Even though his latest movie OSO is a super duper hit, he does not intend to increase his fees. That’s the star excellence he has, and that’s why he is victorious.
"Shah Rukh chooses his movies carefully. First, the subject matter must appeal to him and, if it does, his opting to star in the movie would largely depend on the credibility and antecedents of the producer and the director,â€said an executive of the star's production banner, Red Chillies Production.
In disparity, Shah Rukh behaves like a 'star' when he shoots for TV commercials. There he refuses to negotiation on anything, particularly on his price. "Why should I compromise? TV commercials are what they are – commercials, laments the Badshah
"Had the industry not put me in a position where I am today, would the companies have chosen me to be their brand ambassadors?" he asks.
Is King Khan, then, robbing Peter to pay Paul? As one advertising agency executive put it: "He is, but his breaking and entering seem like a communal deal."Â
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