Ekta Kapoor has wooed Arab world’s heart tooFiled Under: Indian soaps
Balaji Tele Films a.k.a Ekta Kapoor is getting accomplishment in Arab countries through her daily soaps.
“That’s because we’ve decided to make soaps for the Gulf countries. As it is, they watch pirated versions of our Indian soaps, so I decided, why not make serials separately for the Muslim world?” says the thrilled Ekta.Â
Creation of Ekta’s new brain-wave moderately was easy because of her super-popular Gujarati culture-specific soaps like “Kyunkii Saas Bhi Kabhi Bahu Thi” are easily adaptable into a Muslim vibes.
According to Ekta, “Whether it’s a Gujarati business family or a Muslim business family, the themes are interchangeable. But the characters and their names, clothes and environment are variableâ€. Â
“Think of how popular these Gulf-produced serials would be when my “Kyunkis” and “Kasautis” are so popular in Pakistan and the Gulf countries. “
“It’s a new and bold step for us. I love challenges. What’s life without them”? By making Muslim socials I’ll have the entire Indian, Pakistani and Middle East population watching my soaps. We hope to have 2-3 soaps on air in 2008 from our Gulf office,” said the overconfident Ekta.
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- BestDesi Blog Admin
- 8 Dec 2007 12:19 AM
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