Saif Ali Khan is ahead of Bollywood King, Shahrukh Khan at the endorsement game. In the AdEx Survey, prepared by TAM Media Research, TV ads featuring Saif Ali Khan appeared for around 45 lakh seconds last year, while Shahrukh Khan was lagging behind with 42 lakh seconds and Amitabh Bachchan was third with 32 lakh.
Astoundingly cricket heroes lagged behind with only Sachin Tendulkar and MS Dhoni figuring in the list of 10 most perceptible celebrities in TV ads.
Hrithik Roshan came at the fourth position in the ad visibility list, while Kajol became the highest rank women at the fifth position. Preity Zinta, Aishwarya Rai Bachchan and Juhi Chawla rounded off the top 10.
Juhi Chawla beat off competition from current stars like Priyanka Chopra, Bipasha Basu and Kareena Kapoor.
Nevertheless, Shahrukh Khan and Amitabh Bachchan continue to endorse the largest number of brands. In 2007, King Khan marched ahead with 39 brands while Big B was brand ambassador for 36 brands.
Tags: Aishwarya rai, Aishwarya Rai Bachchan, Amitabh Bachchan, Bipasha Basu, Bollywood King, Cricket Heroes, Fifth Position, Hrithik Roshan, Juhi Chawla, Kareena Kapoor, Khan Shahrukh, King Khan, Lakh, Preity Zinta, Priyanka Chopra, Rank Women, Research Tv, Saif Ali Khan, Shahrukh Khan, Tv Ads
R Balaji
Hong Kong, Jun 12 (PTI) Betting big on Indian market, world’s third largest mobile handset maker Motorola is planning to score music tones and tracks with a dash of Bollywood and regional flavour for its handsets.
The US-based company says it would not be just Hindi movies, better known as Bollywood, but an amazing array of regional songs in local dialects and in foreign languages are also on anvil.
The company has acquired Singapore-based Soundbuzz, said to be Asia’s largest digital music company for the purpose of integrating Bollywood music in ring tones in its handsets.
“Essentially, the idea is to give an ethnic flavour in the language of local Indians who are mesmerised by the Hindi filmy songs from Bollywood,” Christ White, President, Media Applications and Service, Motorola Inc, told PTI in Hong Kong on the sidelines of the two-day ‘Music Matters 2008′ conference.
Several handset operators took part in the two-day conference aimed at capitalising on the average user’s craze for enjoying music via the handset.
“Soundbuzz has an amazing catalogue and library of over three lakh Indian songs and it is a strategic alliance for us to capitalise on the Indian market,” White said.
The introduction of MP3-enabled handsets, even in some of the entry level models, indicates the company’s ambitious project of exploiting the music rage among the handset users, said White.
Most youngsters in India, when not conversing, are seen walking around with headphones plugged to their ears, listening to music, recalled White. PTI
Tags: Ambitious Project, Balaji, Bollywood Tones, Day Music, Dialects, Digital Music Company, Enjoying Music, Entry Level Models, Foreign Languages, Handset Users, Hindi Movies, Indian Songs, Lakh, Media Applications, Motorola Inc, Music Matters, Music Tones, Regional Songs, Soundbuzz, Strategic Alliance
