If tax figures are to be believed, King Khan is a bigger king of the marketing world too.
 
A major share of his advance tax money has gone into paying for his income from endorsing a swerve of products and other sources, which is a whopping amount of Rs.270 million. Sources in the advertising agency for which the superstar has worked divulged that his income from endorsements fetches him Rs.1.5 billion ($38 million) a year, the highest for any Indian advertising “model”.
Amitabh Bachchan does more endorsement that King Khan, but his annual endorsements do not cross Rs.1.2 billion.
King Khan will continue to hold this position for more years as he has a strong threshold in the Bollywood compared to many others stars as there is no one yet who can opponent his magnetism.
In the current fiscal, his earnings from this source may go a little above Rs.1.5 billion as he has been made brand ambassador of more products - and more are waiting, the sources added. His movie does not fetch him more than 50-60 million per film.
A big large piece of his income from outside Bollywood in the current year also accrued from hosting STAR Plus’ “Kaun Banega Crorepati” quiz series for which he received Rs.10 million per episode.
King Khan received a profit of Rs. 400 million on his home production Om Shanthi Om when he sold the right to Eros International for whopping Rs. 750 million whereas his original expenditure was only Rs. 350 million. Rs. 50 million was the fees which he gave himself for working as hero in that movie, which is not included in the profit of accounts.
King Khan does not augment his fees unlike his contenders. It is implicit that he is not avaricious on this part. Even though his latest movie OSO is a super duper hit, he does not intend to increase his fees. That’s the star excellence he has, and that’s why he is victorious.
“Shah Rukh chooses his movies carefully. First, the subject matter must appeal to him and, if it does, his opting to star in the movie would largely depend on the credibility and antecedents of the producer and the director,â€said an executive of the star’s production banner, Red Chillies Production.
In disparity, Shah Rukh behaves like a ’star’ when he shoots for TV commercials. There he refuses to negotiation on anything, particularly on his price. “Why should I compromise? TV commercials are what they are – commercials, laments the Badshah
“Had the industry not put me in a position where I am today, would the companies have chosen me to be their brand ambassadors?” he asks.
Is King Khan, then, robbing Peter to pay Paul? As one advertising agency executive put it: “He is, but his breaking and entering seem like a communal deal.”Â
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For a performer like Madhuri who persistently believes dancing awakens mysticism, no other movie could have manifest a be suitable return to Bollywood than Yashraj Films’ ‘Aaja Nachle’.
Aaja Nachle stars brilliant actors like Kunal Kapoor , Konkona Sen Sharma , Raghuvir Yadav , Vinay Pathak , Ranvir Shorey , Jugal Hansraj and Darshan Jariwala .
Star cast:
Madhuri Dixit as Dia
She was the life of Shamli. The town never forgave her and she never forgave the town. Anokhi is in fact anokhi (different). The difficulty is, Anokhi cannot sing or dance to conserve her life, or Dia’s.
Kunal Kapoor as Imran
Imran, a local self-assertive guy, believes that love, romance etc. is for timid, not for tough guys like him.
Additional stars:
Jugal Hansraj plays an accountant.
Précis:
During a dance rehearsal in New York, Dia gets a unforeseen call from India after a decade which cause distress to her.
Her Guru, Makarand (Darshan Zariwala) is on his last legs and she must return to Shamli town. This is the town where she was born and bread and where she learned the first step of dancing,. This is the town where lived her parents and other loved ones.
This is a heartbreaking and anxious return. The Guru is no more and the foundation that he dotingly developed is in decompose and under danger of pulling down. The theatre named Ajantha with which Dia‘s past recollections are surrounded is being pulled down by the local political authorities as they feel it is a misuse of leading real estate.
Dia takes the support of Raghubir Yadav, for the prevention of destruction of the theatre and built in a new. Dia picks up the challenge in an ambience of suspect, mockery and dynamic aggression and agrees to accomplish the near unattainable job of putting together a theatrical production.
In a time limit of two months she has to prove her worth and she can take the help of members of Shamili town only, or else the bulldozers will pull down the structure.
Thus begins Dia’s turbulent expedition of big business with small town irrational knowledge, conflicting with the anger of the influential supplier, the sarcasm of the local political powers, determine the understated tensions of inter personal relationships and so on…..
Dia’s group includes small rank muscle Imran (Kunal Kapoor), the local rough boisterous Anokhi (Konkona Sen), local ex-MLA Chaudhary Om Singh (Akhilendra Mishra), a tea stall owner Mohan Sharma (Ranvir Shorey), a accountable government official Mr. Chojar (Vinay Pathak), an insurance agent Sanjeev Mehta (Jugal Hansraj), the town homeless person Dhankuber (Nowaz) and a crowd of many others.
Dia’s target is to generate in this pandemonium ,a command to save Ajanta, in a bid to safeguard what her guru so adoringly tendered. She must craft art in order to defend what she believes is the soul of culture.
Jaideep Sahni is the author of the storyline based on the idea of Aditya Chopra.
The film’s music has been given by Salim-Sulaiman. Lyrics are by Piyush Mishra, Jaideep Sahni and Asif Ali Beg.
Main attraction:
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- Comeback of Madhuri Dixit
- The Big Yash Raj Banner
- The addictive songs, Show me your jalwa and Sonia Saigal’s westernised Come on dance with me.
- Non insertion of any soaring hero, or else the male protagonist would have surpassed Madhuri.
Madhuri has got bundle of buoyancy on her face! Not every actress makes progress or make impressive comeback achievements. Once again Madhuri has proved that rigid effort and will power are the most apt implements, which could take her to shaky position to reach the assured distance. She is the best actress with less attitude
Madhuri is aesthetic, naive, and poised, with an indispensable heart of Indianness that is classic and appeals to all viewer. An element of risk is still involved . Hindi film industry has transformed a lot during her non-existence from the front battle. Will this type of town storyline visualize audience? Will she able to live up to expectations of the people is an dubious task. Although even in her 40’s she is still gorgeous, it would be unfair to expect the same refreshing perfection from her. It is the acting talent which will be tested now. As a middle aged lady, how much deepness she will bring to the character is a big question. Kajol in Fanaa pulled off a superb comeback as a blind girl, capably assisted by Aamir Khan. Now let us wait and watch how Madhuri is made of.
That inspired restiveness is what may make the difference. Aaja Nach Le is a vigilant taxing on Madhuri and Yash Raj. If the film proves to be worth seeing, we could get to see more of that luminous, extraordinary shaft of light in the approaching years.
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