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Mobiles and Social Media in India; Survey Results

On an average people spend 2 hours daily on social networking sites;

33% respondents do not associate with any brand/product on networking sites;

Only 30% respondents have an account/access to Twitter

Facebook #1!

About 63% of those who took the poll have never engaged with Communities, Groups and Fan pages on networking sites. Among these, more than half join on their own will and a miniscule (11%) would only follow brand endorsements by their friends.

And only 15% say they trust the information provided.

About 37% of the respondents belong to the 26-30 years age group.

And almost 35% of them were professionals with mid-level jobs.

Vote in favour of LinkedIn (45.8%) was way above either YouTube (36.5%) or Twitter (29.6%).

Nearly 80% follow their friends for their pictures.

45% are reading or writing blogs to express ideas and opinions.

Almost 70% of bloggers spend half-an-hour per day -- mostly for gaining information.

The top 5 categories of blogs are

1. Entertainment
2. Current affairs
3. Personal
4. Fashion and Technology

So, despite the hype surrounding the emergence of social media as a preferred mode of brand promotion, chatting and tracking pictures of friends and relatives still top the chart as the most preferred activities. However, that should not serve as a deterrent to marketers. With more people joining the bandwagon, buzz can be created on the Net through online games, quizzes and e-mails. Netizens also would prefer companies communicating through corporate blogs (41.4%), videos/pictures (40.3%) and emails/messages (37.3%).

About Indiabiz News & Research Services

Indiabiz News & Research Services (INRS) is a content service company that runs the website - www.indiabiznews.com - established to disseminate and analyze contemporary political, economic, business and commercial news in India, along with meaningful quantitative and qualitative research and commentaries. The primary objective of the company is to impart an up-to-date factual and unbiased panorama of the state of Indian politics, economics, industry and government policies, as it stands today and as it is expected to unfold in the future.