Mobiles and Social Media in India; Survey Results
Posted by BESTDESI.com Team
On an average people spend 2 hours daily on social networking sites;
33% respondents do not associate with any brand/product on networking sites;
Only 30% respondents have an account/access to Twitter
Facebook #1!
About 63% of those who took the poll have never engaged with Communities, Groups and Fan pages on networking sites. Among these, more than half join on their own will and a miniscule (11%) would only follow brand endorsements by their friends.
And only 15% say they trust the information provided.
About 37% of the respondents belong to the 26-30 years age group.
And almost 35% of them were professionals with mid-level jobs.
Vote in favour of LinkedIn (45.8%) was way above either YouTube (36.5%) or Twitter (29.6%).
Nearly 80% follow their friends for their pictures.
45% are reading or writing blogs to express ideas and opinions.
Almost 70% of bloggers spend half-an-hour per day -- mostly for gaining information.
The top 5 categories of blogs are
- Entertainment
- Current affairs
- Personal
- Fashion and Technology
So, despite the hype surrounding the emergence of social media as a preferred mode of brand promotion, chatting and tracking pictures of friends and relatives still top the chart as the most preferred activities. However, that should not serve as a deterrent to marketers. With more people joining the bandwagon, buzz can be created on the Net through online games, quizzes and e-mails. Netizens also would prefer companies communicating through corporate blogs (41.4%), videos/pictures (40.3%) and emails/messages (37.3%).
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Amul Star Voice of India, Chotte Ustad, Star Plus
Only three contestants were left for the final up till yesterday for the Amul Star Voice of India, Chotte Ustad.
But during the latest non-telecast shoot, Prakriti Giri has been eliminated from Amul Star Voice of India-Chhote Ustaad. Everyone first deliberated that this 12-year-old girl from Darjeeling would tag along the route of Indian Idol 3 winner Prashant Tamang as she continued her balanced scramble in the show, making it to the top five. But dissimilar to Prashant, Prakriti failed to grasp enough votes from the audience which would have saved her from the elimination round. The elimination episode is yet to be telecast and will be aired this Friday.
While liked by the judges, Prakriti faced callous opponents in the form of Aishwarya from Ahmedabad and Anvesha Dutta from Kolkata. In all the voting episodes, Prakriti managed to confine sufficient amount of votes to stay in the battle. She also made a record of sorts by securing the highest number of votes in all the episodes.
Nevertheless, last week, Aishwarya beat her to the top smudge with the uppermost number of votes. I see Aishwarya as queen of the show. She knows how to catch the fancy of the crowd as she is a unadorned superb singer in accurate sagacity and consider it is all about promotion. If one is not marketing the capacity then I am afraid one might gap at the rear. Full marks to the Hon'ble judges, as they have made their target clear to all of us. Now Anwesha have to substantiate herself to choose the popular song. But in spite of all the dramas and political views, it is better if she ponder on her singing only. Adesh precisely said; mike & camera don’t lie & of course when Pritam said, Anwesha is Anwesha. I think it means Anwesha is a brand and a class apart.
Not only India but the total world is behind you to witness the historic moment when history will be created on the Small screen as our Anwesha will be crowned Chhote Ustaad on 5th April ’08.
I am sorry, Aishwariya, I don’t see you in the crowning glory. You lack behind something, which is beyond me and my Team to articulate. Actually we see Anwesha as a full package. She has unfussiness, beauty, exquisiteness, traits, endowment, down to earth outlook, tremendous throw of voice, appropriateness of her voice to many heroines and above all stupendous singing capabilities.
May I take this opportunity to request you all to kindly support Anwesha whole heartedly by sending maximum number of votes to her so as to enabling her winning this competition.
It becomes incumbent upon us to back and support right talent and that is only ANWESHA.
Shah Rukh earns a smaller amount from movies than endorsements
If tax figures are to be believed, King Khan is a bigger king of the marketing world too.
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A major share of his advance tax money has gone into paying for his income from endorsing a swerve of products and other sources, which is a whopping amount of Rs.270 million. Sources in the advertising agency for which the superstar has worked divulged that his income from endorsements fetches him Rs.1.5 billion ($38 million) a year, the highest for any Indian advertising "model".
Amitabh Bachchan does more endorsement that King Khan, but his annual endorsements do not cross Rs.1.2 billion.
King Khan will continue to hold this position for more years as he has a strong threshold in the Bollywood compared to many others stars as there is no one yet who can opponent his magnetism.
In the current fiscal, his earnings from this source may go a little above Rs.1.5 billion as he has been made brand ambassador of more products - and more are waiting, the sources added. His movie does not fetch him more than 50-60 million per film.
A big large piece of his income from outside Bollywood in the current year also accrued from hosting STAR Plus' "Kaun Banega Crorepati" quiz series for which he received Rs.10 million per episode.
King Khan received a profit of Rs. 400 million on his home production Om Shanthi Om when he sold the right to Eros International for whopping Rs. 750 million whereas his original expenditure was only Rs. 350 million. Rs. 50 million was the fees which he gave himself for working as hero in that movie, which is not included in the profit of accounts.
King Khan does not augment his fees unlike his contenders. It is implicit that he is not avaricious on this part. Even though his latest movie OSO is a super duper hit, he does not intend to increase his fees. That’s the star excellence he has, and that’s why he is victorious.
"Shah Rukh chooses his movies carefully. First, the subject matter must appeal to him and, if it does, his opting to star in the movie would largely depend on the credibility and antecedents of the producer and the director,â€said an executive of the star's production banner, Red Chillies Production.
In disparity, Shah Rukh behaves like a 'star' when he shoots for TV commercials. There he refuses to negotiation on anything, particularly on his price. "Why should I compromise? TV commercials are what they are – commercials, laments the Badshah
"Had the industry not put me in a position where I am today, would the companies have chosen me to be their brand ambassadors?" he asks.
Is King Khan, then, robbing Peter to pay Paul? As one advertising agency executive put it: "He is, but his breaking and entering seem like a communal deal."Â
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